Areas of Fashion Business Understanding
Here I have covered in detail various brands from Luxury to Premium wear, including Chanel, Balenciaga, LuluLemon and Prada
Customer Understanding
Customer Understanding ensures every design, collection, and marketing campaign directly answers what the buyer wants to wear, how they live, and what they value.
Product Knowledge
Product Knowledge transforms transactional sales into memorable storytelling, drives revenue through effective upselling, and builds brand trust.
Visual Merchandising
Visual merchandising is a critical commercial skill because it drives revenue by transforming passive shoppers into buyers and communicating a brand's identity.
Data & Commercial strategy
Data and commercial thinking are essential in the modern fashion business because they bridge the gap between creative vision and consumer demand.
Key Creative Projects
Creative projects act as the engine for brand differentiation, turning abstract concepts into tangible, sellable products.
Luxury understanding
My education combines theory, practice, leadership training, and experiential weeks at the Group’s locations for Professionals who want to strengthen their role through new skills.
courses deliver tangible outputs: portfolios, case studies, prototypes, and brand experience strategies.
Professional talks are integrated into the curriculum and career services, giving me a wider understanding about the industry. Talks I have attended include Maserati to Schiaparelli and Burberry.
Influential Guest Talks- From this year
From the Maserati talk in May- Exploring how a global luxury brand balances Italian heritage, craftsmanship and innovation in today's fast evolving landscape. A conversation featuring Mariangela Del Vecchio the general manager Maserati and Jordon Gibbons, as well as head of PR Maserati.
To career days in June with Bvlgari, Burberry, Schiaparelli and Dior discussing useful pathways, as well as up close conversations with founders Luca Faloni and Rankin who is co founder of Dazed and Confused.
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